Page 42 – 63 | Foo-Wah Lim, Fakhrorazi Ahmad, Asmat Nizam B Abdul Talib
The Malaysian government is pushing for a cashless society, but going cashless is all the rage now. The electronic wallet (e-wallet) in Malaysia is still in the infancy stage and the reasons to explain the behavioural intention to use e-wallet transaction via Quick Response (QR) code are still remaining unclear. To address these requisites, the purpose of this study is to examine the predictors of the behavioural intention to use e-wallet transaction via QR code among Middle 40 percent (M40) millennials in Malaysia. Thus, this study aims to examine the relationship between facilitating conditions, effort expectancy, performance expectancy and social influence toward the behavioural intention to use e-wallet transaction via QR code. By using self-administered survey, the data were obtained from 487 respondents from M40 millennials in Malaysia. The data were then analyzed utilizing Partial Least Square Structural Equation Modelling (PLS-SEM) technique. The findings indicate that, of all those four elements indicated a positive significant influence on behavioural intention to use e-wallet transaction via QR code. Lastly, performance expectancy was also found to have partial mediation effect between the relationship between effort expectancy and behavioural intention to use e-wallet transaction via QR code among M40 millennials in Malaysia.
Keywords: Electronic Wallet, QR Code, M40 Millennials, Unified Theory of Acceptance and Use of Technology (UTAUT), Malaysia